Sparkasse Bremen was founded as a citizens’ initiative in 1825 and is now one of the largest and oldest savings banks in Germany. In Bremen it is the leading financial services provider. We have been working for Sparkasse Bremen for many years in various fields: with concepts and design for internal and external communication and as consultants for business unit developments and the future Sparkasse.
Carefully selected testimonials were depicted in three seasons in different life situations. The description of the life situation was combined with an account model. Especially the application of the motifs on city lights throughout the city led to numerous positive feedbacks from the Bremen public about the »Bremen fellows«.
Gironimo frees the giro account! Surrounded by numerous competitors, Sparkasse Bremen needed a coup in order to attract attention. We combined the somewhat martial idea with the historical model »Geronimo«, from which a multitude of suitable media could be derived. Planned as a purely internal campaign, the topic enjoyed such great popularity that attack screams and accompanying media were also used externally. Not only were the Sparkasse branches decorated with arrows over and over, but almost everywhere in the city the arrows with suction cups were found.
Holistic financial advice, when and where the customers want it – this is the service of s mobile | financial consulting. When Sparkasse Bremen became mobile for the first time, the »rolling branch« came to the customers in the districts, in a Borgward bus. Today, the consultants come to the customers and advise on the topics of prevention and hedging. We have planned, photographed, designed, and produced the complete business equipment for the subsidiary of Sparkasse.
To successfully address target groups, it is also necessary to set up new contact points in the vicinity of special customer groups. In 2011, Sparkasse Bremen opened a new branch at the campus of University of Bremen, focusing on the needs of the students. A project in which we were able to support Sparkasse Bremen from construction site communication and the design of the interior architecture to the media support of the opening and follow-up promotions. And the success proved our clients right: the sales expectations were clearly surpassed by the results during the first year, while the students accepted the offer of a life-oriented financial consulting at eye level very well.
You can find more information about the branch design of Sparkasse Bremen here.