Asja Beckmann, born in Bremen-Nord in 1973, grew up in Neuenkirchen. After graduating from high school she trained as a media designer in an advertising agency in Bremen and also applied for University of the Arts Bremen. She began her studies in October 1997 with a focus on illustration and typography. During this time, she participated successfully in various competitions and projects in which she was responsible for both the design and the text as well as the coordination. At the end of 2001 she joined GfG as a freelancer, and since her graduation in February 2003 she has been working as permanent staff in the team. Here she is responsible for conception and design of various projects with a focus on corporate design, exhibition design, and illustration.