On the occasion of the CeBIT 2001, we developed a booth that focused on the special sales situation of the Hamburg company. The performance spectrum of »Systemfabrik« should convince, in particular, decision makers of large companies.
The concise cube of the booth has a deliberately restrained design in the context of the exhibition: the shape is reduced to the essentials. The closed exterior surfaces should arouse the curiosity of the audience. The entrance is a ravine-like incision in the cubic body with the invitation »explore!«. All interested people enter the information terminals on ground level, climbing upstairs only with an invitation. Aloft the chance of concentrated contact management with business partners is offered.
In 2001, the booth received the »if design award« in gold.