»2050 – Dein Klimamarkt« (2050 – Your Climate Market) is a project of non-profit climate protection agency energiekonsens, sponsored by German Federal Environment Foundation, and supported by Bremen Senator for Environment, Building and Transport, ADFC regional association Bremen (German Cyclist’s Association), Bremer Umweltberatung (Environmental Consulting Bremen), BUND regional association Bremen (German Federation for the Environment and Nature Conservation),and Bremen Information Centre for Human Rights and Development.
The journey of the climate market through the state of Bremen began in March 2013. For two years »2050 – Dein Klimamarkt« has been touring from place to place. Locations were among other things the Church Assembly in Hamburg, Bremerhaven, Bad Zwischenahn, and other Bremen districts. However, the story goes on even after the »final event« in February 2016. Information about the event program and the touring plan can be found here.
The Klimabuch (Climate Book) has been released in 2015, based on the insights gathered by »2050 – Dein Klimamarkt« – more about this book you will find here.
»If you want to explain the design concept of the Climate Market, you have to consider two factors: In terms of content, we want to reach a very broad target group with the idea. Our aim is to address the audience that is passing the Climate Market mainly by chance in such a way that it understands immediately and without great effort what it is all about, developing a willingness to delve into the topic of ›climate protection and consumption‹. For this purpose, an eye catcher is required in the first place. From a functional point of view, the Climate Market is an interim use and has a temporary character to be expressed.« (Carsten Dempewolf, project manager)
The pop-up shop is almost entirely made of recycled cardboard and invites you to the new CO₂ shopping experience. The Climate Market offers goods from various areas of consumption – from food, household items, clothing, electronics, and DIY products, to holiday trips. With a shopping basket, the customer ›shops‹ the products at the theme sites of climate friendly products. Information stamps show visitors the environmental impacts of their own consumer behaviour and give practical shopping tips that contribute to climate protection. At the cash desk you get the bill – not in euros, but with recommendations for CO₂ reducing.
This is the strength of the Climate Market’s basic idea: we overdraw consumption and thus come to climate protection. In addition, we cite everyday motifs: What appeals to me? What happens in everyday life, in my usual environment? And the important aspect of the temporary is reflected in the materials. The combination of real objects and illustrations is also attractive. This results in a play of perspectives that is continued in the drawings thus creating exciting (consumption) spaces.