Bremen: 8:00 in the morning Central Railway Station, 14:00 change of shift at Mercedes-Benz, 17:00 Schlachte promenade. Bremen in all its facets and with all its citizens: in everyday life, in routine, in stress. Now they have to decide: old or young? The question is easy, the answer difficult! Sure, every person gets older, every day. But old is not always old, and young is not always young. Old on the outside and young on the inside? Everything is possible, also the other way round. Age – it is all in the head! Inspired by the campaign, people are thinking about their personal age: spontaneously, cleverly, and wisely. We listen and learn.
»Participation as a design principle« – our contribution to »EY ALTER« can be found here.