Kraft Foods / Mondelez

Kraft Foods/Mondelez

Fresh impulses for Milka, Mirácoli and Co.

  • Graphic Design
  • Development of Ideas and Identities
  • Marketing

Even famous brands need constantly fresh impulses to find their way into the consumers’ shopping baskets. Milka Chocolate, Jacobs Coffee, Mirácoli Spaghetti, Philadelphia Cream Cheese – Kraft Foods contributes much to the good reputation of Bremen as Germany’s brand capital.

We have developed and designed media, concepts, and products for the portfolio of 17 brands and numerous product lines. The task consisted of strategic consulting, innovation workshops, and research projects as well as trade communication and promotions. In more than 10 years of client relationship, we have accumulated experience in providing new impetus to established brands and launching innovative products.

Easy communication

We have designed the packages for the children’s pasta »Kunterbunte Spaghetti« (Motley Spaghetti) and »Mini Nudel-Dinos« (Mini Noodle Dinos). The task was to present the two characters »Tom« and »Nudels« in exciting situations and to provide at the same time a fanciful derivation for colour and shape of the products.

The »Milka Halloween Ideenbuch« (Milka Halloween Idea Book) is a brand manual in the form of a fairy tale book. The cartoon characters »Pumky« and »Spooky« lead through the Milka Halloween story, presenting marketing facts and design features.


Lunchables Promotion »Quiz Extrem«

The Lunchables »Quiz Extrem« promotion has been conceived for 8 to 12-year-old children and focuses on the topic of »knowledge and learning«. Quiz games and puzzles on the packaging offer a wide range of inspiration and are also perceived by parents as a welcome supplement. For the promotion, we have developed four different back sides of packages with target group-oriented questions and puzzles, a series of seven quiz booklets for collecting, as well as a website that shows children how they can create their own questions and put them on the web.