Stürken Albrecht Printing Company

»Battle of Print« 2010

  • Crossmedial Communication
  • Graphic Design
  • Marketing

The »Battle of Print« design competition developed by us is the core of an annual B2B and image campaign for Stürken Albrecht Printing Company. The cross medial campaign combines print media, mailings, social media such as Facebook and Twitter, classic online communication, as well as an exhibition, including opening reception.

The key data: Participation record in the creative works. More than 300 visitors at the exhibition opening. 250 visitors during the four days of exhibition. Lively dialogues between creative minds, entrepreneurs, customers, and the general public. The »Battle of Print« is a prime example of successful B2B and image communication. Sustainability is underscored by the loyal online community that has formed for the »Battle of Print« and that will continue to follow Stürken Albrecht in the coming years.

The aim of the »Battle of Print« was to create an optimal network between the printing company and creative professionals as well as the economy in and around Bremen. In the first »Battle of Print« at the end of 2007, offset printers competed against colleagues from the digital department within the company. The creative pros from Bremen and its surroundings were asked to challenge with their designs the printing art of the two groups. In the end, customers and designers came to the printing company to see the opponents live at work.