Putting light on the scene – by impressive scenography. In 2013, two flagship stores of Saudi Arabian lighting specialist Al Nasser were opened in Riyadh and Jeddah. On approximately 700 square meters on each location, luminaires and lamps had not only to be integrated in the room, also the theme of light was to be staged – as a versatile and exclusive medium.
Light beams are »materialized«, becoming formative room furniture. The »highlights« have a dominating effect: the huge light cones focus on exclusive products and special functions, attract and invite.