To communicate and to represent a brand in the public is to identify with it, starting at your own workplace. This is why the electric supply company swb decided to make the identity of its own brand visible in the interior architecture of the company building. For this purpose, we have developed a concept for the transfer of the brand to the building space.
On the basis of the existing swb colour sequence, a colour climate of red and green tones has been defined, which allows the identification of corridor and room areas. As a result, visitors and employees are guided step by step through the company building by the colour gradations. The clear room colours are supplemented by the use of bright and warm materials and surfaces in furnishing and surface design. This creates friendly places for communication and meeting.
The swb brand texture specially designed for the company creates the clear presence of the brand with a dynamic play of forms in reception, meeting, and waiting areas.
You can find out more about the project here.