The Red Dot for best communication design is ours once again. Our team – conceptualisers, graphic designers, and architects – is delighted to receive the Red Dot Award 2014 in the »Corporate Design & Identity« category. The internationally renowned design award honoured the new corporate presence for »Worpswede – das Künstlerdorf« (Worpswede – the Artists' Village).
Our idea for the idyllic village near Bremen: away from the image of nature and harmony, back to the contrast and radicalism of the founding generation. With the concentration on typography and signal colour, Worpswede has the chance to become again the strong brand and self-conscious pilgrimage of the art scene it once was. A solution that has also convinced the expert jury of Red Dot.
The elements of the new appearance of Worpswede include, in addition to corporate design, the guiding system and the completely redesigned visitor information centre.
You can find more about the project here.