After two years of conceptual design, scenography, interaction design, and communication, we are looking forward to the launch of the exhibition »EY ALTER« at Universum® Bremen. The interactive exhibition has been created on the initiative of the human resources department of Mercedes-Benz Bremen as well as with scientific support from Jacobs University Bremen. The idea is to rethink the subject of age against the backdrop of demographic change.
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What opportunities arise from changing age structures in society and companies? The exhibition focuses on self-experience: to try out yourself, to redefine one’s age, to experience surprises about age-specific strengths. Above all, it is about the paradigm shift in the head: away from age stereotypes towards the potentials that are in each of us.
In addition to the exhibition, we have also developed the communication strategy for »EY ALTER«. Participation as a communication and design principle is an essential component for success.
More information about the exhibition can be found here.
